Business & Social Media Analytics

Analyzing core evidence in massive diverse/conflicting data

Mining, statistics, and predictive modeling for decision support

Find interactions/associations among people, topics & ideas

Detect early “weak” signals & leading/ lagging indicators

Embedded analytics apps in devices & business processes

Navigation

Business User Challenge

"Organizations are rapidly embracing the data discovery value proposition of providing data to end users and empowering them with an ability to model, navigate and visualize data." (Gartner 2011)

Forecasting & Optimization

"The increased proliferation of interactive visualization tools, more integrated data mining and packaged analytic applications that encapsulate the complexity of using sophisticated Bl analysis tools from business users, are all pushing the power of analysis into the hands of a larger numbei of users than ever before. Moreover, this data and Gartner inquiries suggest that there is an increasing need for more accurate forecasts and optimized business processes, and to identify leading versus lagging indicators." (Gartner 2011)

Collaborative Decisions

"Combining Bl applications with collaboration and social software capabilities into collaborative decision-making platforms can alert decision makers to events and changing patterns that indicate an early need to make a decision." (Gartner 2011)

Advanced Analytics